AWARD SCHOOL COURSE
2023
Brief 1. Outdoor / Poster
Client Glad
Product Tuff Stuff Garbage Bags
Target Audience Anyone who needs to dispose of heavy duty rubbish.
Key Insight No-one likes a burst bag of garbage, but it’s hard to find a bag that can contain really hard to deal with rubbish.
Proposition The toughest garbage bags.
Brief 2. Print Campaign
Client Cadbury
Product Cadbury Favourites
Target Audience People entertaining at their place, who want a treat that will cater to the tastes of whoever might turn up.
Key Insight We’re all different. We all have different tastes. Especially when it comes to our favourite chocolates, some people love a Turkish Delight, some people hate it – but there’s always something you’ll love inside a box of Favourites. So no one at your place will ever be left disappointed.
Proposition There’s something for everyone in a box of Favourites.
Brief 3. TVC (*Best in Brief)
Client RYOBI
Product Hedge Trimmer
Target Audience House proud people with a hedge that needs trimming.
Key Insight Cutting a hedge with clippers is a long, arduous task, but when you do it with a RYOBI Hedge Trimmer it’s fast and precise.
Proposition The fastest way to get your hedge in shape.
Brief 4. Audio / Radio
Client Australian Red Cross
Product Blood donation
Target Audience People who give to other causes but haven’t considered donating their blood before.
Key Insight Most of us spend very little time thinking about the blood that’s flowing about inside our body, it’s a resource that constantly replenishes and has the ability to give life to others yet we rarely consider the effect it can have.
Proposition Your blood is more powerful than you think.
Brief 5. Social Media
Client ROLLiN’
Product Car Insurance
Target Audience Young people (16 - 40) who need more than one driver on their policy.
Key Insight Most car insurance is complicated and takes ages to update. So if you want to add someone to your policy at a moment's notice, good luck. ROLLiN’ is different - they understand how young people roll and know that sometimes you need to add a housemate to the policy.
Proposition Now anyone can borrow your car.
Brief 6. PR (*Best in Brief)
Client Greenpeace
Product End plastic pollution
Target Audience People who want to take action to preserve Australian wildlife and wild places.
Key Insight There are three major global corporations who produce most of the plastic pollution that ends up in Australia's wild places.
Proposition Single use plastic created today, will be in the ocean tomorrow.
Brief 7. Digital
Client Subway
Product Subway App
Target Audience People who eat at Subway regularly, and who hate waiting in line for their favourite sub.
Key Insight Subway is famous for the many different ways you can build a Sub - it’s completely up to you, which can lead to decision paralysis. When you’re a regular at Subway there is nothing more annoying than people ahead of you in the queue trying to decide what they want in their sub.
Proposition Get your Subway without the wait.
Brief 8. Direct
Client Supercheap Auto
Product 10,000 items for car lovers.
Target Audience People obsessed with making their cars better, cooler, faster, showier...
Key Insight If you love your car Supercheap Auto is like all your Christmases have come at once - with everything you could ever need, and even heaps of stuff you don’t.
Proposition With over 10,000 items, you’ll always find something new for your car.
Brief 9. Integrated Advertising
Client Qantas
Product Direct flights from Sydney to London
Target Audience Aussie travellers looking for a faster way to visit London without the hassle of getting on and off another plane somewhere along the journey.
Key Insight For Aussies, the idea of getting to London without changing planes is a game changer. With a new fleet of Qantas A350s arriving in 2025, it’ll finally be possible.
Proposition Fly from Sydney to London non-stop...
Brief 10. Commercial Creativity (*Best in Brief)
The Task Come up with an idea for a product, business or entrepreneurial idea. It might be really big. It might be tiny. It might be a niche product. It might be a business concept that solves a consumer problem (eg. aglassof.com). It might be a business concept with a charitable aspect (eg. Hawke’s Beer). It should be something that demonstrates interesting thinking.
Springboard Inflation, rising interest rates and general cost of living increases are affecting us all. Create a new product or service that helps to make life a little less expensive. It could be a new product that's cheaper than anything else in the category, or a service that helps people manage their financial burdens.