MOBILE PHONE LEGISLATIVE CHANGE

TVC and social video, 2020

2019, almost 20% of deaths on WA roads were caused by distracted drivers. 95% of all WA drivers acknowledge the danger associated with using their phone while driving, and yet surprisingly 50% of people still admit to this selfish behaviour. Based on this shocking finding, the State Government is increasing penalties and getting tougher on those who are willing to not only risk their lives, but all road users.

We focused on the transaction that occurs when you interact with your phone. The video present four drivers performing the four illegal behaviours as they drive. Their phone will gain a brand new feature - a ticket reciept printer.

CREDITS

Client Road Safety Commission

Agency The Brand Agency

Production King Street

Art Director Neil Martin, Niall Stephen

Copywriter Niall Stephen

Producer Caitlin Jacobs

Illustrator Matt Taylor

Animator Tracey Kim

Sound Soundbyte Studios

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