MOBILE PHONE LEGISLATIVE CHANGE
TVC and social video, 2020
2019, almost 20% of deaths on WA roads were caused by distracted drivers. 95% of all WA drivers acknowledge the danger associated with using their phone while driving, and yet surprisingly 50% of people still admit to this selfish behaviour. Based on this shocking finding, the State Government is increasing penalties and getting tougher on those who are willing to not only risk their lives, but all road users.
We focused on the transaction that occurs when you interact with your phone. The video present four drivers performing the four illegal behaviours as they drive. Their phone will gain a brand new feature - a ticket reciept printer.
CREDITS
Client Road Safety Commission
Agency The Brand Agency
Production King Street
Art Director Neil Martin, Niall Stephen
Copywriter Niall Stephen
Producer Caitlin Jacobs
Illustrator Matt Taylor
Animator Tracey Kim
Sound Soundbyte Studios