THE SOUND OF HUNGER
Interactive web animation and social video, 2021
After COVID-19, the amount of people requiring food relief doubled. A third of them were experiencing hunger for the first time. We needed to bring to life the depth, diversity and discomfort hunger across Western Australia.
We made an unsettling, layered soundscape.
The sound of hunger.
In digital, social and press - and most notably on an interactive website showcasing the individual layers of the sound - bold, dark animation brought the waveform of the sound to life.
CREDITS
Client Foodbank WA
Agency The Brand Agency
Production King Street
Art Director Nathan Teoh, Rua Perston
Copywriter Dan Debuf
Producer Rylee Bannan
Illustrator & Animator Tracey Kim
Sound Designer Mike Fragomeni