SLOW DOWN MOVE OVER

TVC and social video, 2018

From 2012 to 2016 there were 43 casualties involving people in emergency lanes and those working on the roadside. The introduction of SLOMO was an election commitment made by Labor to improve the safety of workers operating on busy roadsides.

The Slow Down, Move Over law requires drivers to reduce their speed when approaching a stationary emergency or incident response vehicle and pass at a maximum speed of 40kmh. It also requires the driver to move over or change lanes where possible and if safe to do so.

CREDITS

Client Road Safety Commission

Agency The Brand Agency

Production King Street

Art Director Nathan Teoh

Copywriter Steve Straw

Producer Katie Fewster

Editor Brayton Gillette

Illustrator & Animator Tracey Kim

Sound Brainstorm

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